Following the news that Specialized was threatening to sue a tiny Canadian bike shop named Café Roubaix Bicycle Studio for trademark violation, Danish illustrator Anders Bendixen was struck by this quote from Larry Koury, managing director of Specialized Canada Inc., who said the company is simply defending what it legally owns. “We are required to defend or lose our trademark registration,” he wrote.
This is the result of Anders’ creative daydreaming.
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